This rebranding project for Pastiglie Leone explores the essence of a historic Italian confectionery brand
through a contemporary lens. After a thorough analysis of the brand’s heritage, values, and visual language, I
developed a fresh identity system that respects its legacy while making it relevant to a modern audience.
The redesign includes a new logo, an updated visual style, and revamped packaging that blends tradition with
minimal, elegant aesthetics. The goal: to enhance brand recognition, appeal to younger consumers, and
reinforce Leone’s iconic status in the confectionery market.
Pastiglie Leone
Logo Design e Brand Identity —
2023. Contemporary reinterpretation of an iconic confectionery brand, blending
tradition with minimal, elegant aesthetics.
